The online vape and ecommerce environment is cut-throat. In a world of endless digital storefronts that sell hardware, e-liquids and fragile glass cartridges, standout branding is not an option. But, the key to a successful ecommerce site is combining an appealing look with a well-organized structure.
Each additional empty inch of your shipping container will add cost to your shipping compared with other containers, and fragile glass bottles or sensitive electronic vape mods will need robust protection to avoid leaks and breaks throughout shipping.
The Premier Packaging can help you reduce your expenses and over deliver on your customers’ expectations when it comes to fulfilling orders.
The Key difficulties in shipping Vape products
ecommerce vape shipments come with its own unique demands that retail apparel or dry goods brands will never need to worry about:
Fragility and Leakage: E-liquids are typically packaged in small dropper bottles (glass or PET plastic). Caps might crack or seals would be punched during transit or when the package compromises its integrity.
Vape inventory is often subject to complex regulations, which may include child-resistant features as well as prominent and unambiguous health warnings displayed clearly on the outside of the product, based on regulations in each region.
Real World Scale Weight: Batteries, metal chassis mods, multiple glass bottles; all of these add to the real world scale weight of small parcels. Dimensional weight pricing (DIM) is a method used by shipping companies to charge a store for the dimensional weight whenever the outer packages have been stuffed into oversized containers.
Tactical Ways to Minimize Shipping Overhead
The best way to manage your monthly shipment costs is to phase out empty volume in your distribution network altogether.
Switch off of Generic Outer Enclosures
Using ready-made cardboard boxes requires adding excessive amounts of non-biodegradable, expensive void fillers, such as plastic air pillows, foam peanuts and heavy crumpled kraft paper, into the void spaces. This additional weight adds up over thousands of weekly orders.
Customized corrugated envelopes will allow you to ensure that the outside dimensions of your cargo match the internal dimensions of the products in it as closely as possible, with enough room for minimal safety padding.
Use USPS Priority Mail Cubic for shipping
Standard weight-based calculations are too costly for dense, heavy e-commerce shipments less than 20 pounds. Since the components are quite heavy, but compact, it’s ideal to ship through commercial companies that use the Cubic pricing scale set by the USPS. This framework charges your business for the volume of the package, not the actual weight, so drastically reducing total land transport costs.
How to Make an Unboxing Experience Unforgettable?
Reducing your operational logistics budget shouldn’t be done at the expense of your customer relationship. As soon as a parcel reaches the customer’s door, the structure determines the value they see in your product.
High-quality custom printed vape boxes will help digital retailers overcome the hurdle of online shopping. By planning your structural cardboard design on purpose, you can enjoy instant brand advantages:
Internal Compartmentalization: Custom fluted paperboard or dense EVA foam cut-out sections separate fragile glass e-juice droppers from heavy mechanical hardware mods. This eliminates internal collisions during the transit of turbulent sorting, and reduces the need for chaotic plastic bubble wrapping.
Inside lids can feature sleek branding, interactive QR codes that direct to safety documentation or curated brand messaging to make your marketing assets the first things the user sees when the lid is opened.
Standard cardboard can be transformed into premium product with the application of special tactile finishes such as smooth matte lamination, spot uv highlights on logo icons or debossed texture finishes.
Final Words
To make digital vape products profitable, you need to take a close look at your physical supply chain. Switching from off-the-shelf, generic cartons to specifically sized packaging assets streamlines the packaging flow from warehouse shelf to end user hands. This removes the unnecessary headroom from your shipment and protects your business from expensive dimensional freight charges, product damage in transit and valuable brand loyalty at the doorstep.
