To stand out in the competitive cereal market, a business should show customers that it is one worth buying from. You need to let people know the cereal you are selling is a high-quality one which is safe to eat. People must get the impression the product is tasty as well. The right cereal boxes are able to immediately impress consumers, making them be drawn towards the cereal from a certain brand.
You can make your brand and product stand and convince people to choose it with the help of the packaging design. The packaging should align with customer demands so that people are drawn to the brand and product.
Nowadays consumers are demanding eco-friendly packaging that will limit waste whilst ensuring the boxes are functional. The following discusses how the packaging for cereal is evolving to meet customer demand for sustainability and functionality:
Choosing eco-friendly materials
Cereal needs to be placed in a box that is made with good-quality material which does not have harmful chemicals in it. People are conscious about what they consume and some even want to know whether a brand is using food-grade material to make the box.
Good-quality packaging is able to be noticed and cereal brands that invest in this can stand out and draw people towards the product they are selling. On top of this the packaging material needs to be sustainable so that eco-conscious customers are drawn to the product and want to buy it.
You need to consider renewable or biodegradable materials to make the box with which can protect the cereal from getting contaminated whilst keeping the environment safe as well. Materials such as Kraft paper or cardboard can be considered. If you need to use plastic, it must also be sustainable to align with the needs of the consumer base.
This packaging will be sustainable and functional as it will be protecting the cereal ensuring customers get it in excellent condition.
Right dimensions box
Sustainable packaging will not waste material to make a huge cereal box. The dimensions of the that have the packaging need to be right as well. The box should also not be too small that the product spoils before its expiry date due to it being congested in small packaging.
The size of the box should be able to comfortably hold the cereal so that when customers open it, they are not disappointed with how much is in the box. It should also not be really small that the cereal falls out when the packaging is being opened.
Functional packaging makes people’s lives easier therefore a box that is perfect in dimensions will be preferred here. It will be easy to take the cereal out from it and the packaging will also reduce waste.
Attractive packaging design
A custom cereal box needs to stand out to the target audience so that they know the product exists in the market. An attractive packaging design is able to do this as it will be eye-catching. However the box needs to be designed in a sustainable way as well and this can be done when sustainable inks are used to print it.
You can consider using water-based or soy-based inks for instance to let people know about your product and be drawn to it. Colors which give people certain emotions can be included on the box. For instance the packaging for kids will be brighter and more playful in comparison to the one that packages cereal for adults.
You can include an image related to the cereal product to enhance its look. Cartoon characters are often included on the packaging for cereal for kids.
Informative packaging
Functional custom cereal boxes will let people know about the product helping them decide whether to buy it. With sustainable inks, you can include relevant information about the cereal on the box.
For instance people want to know the flavor, quantity, nutritional details and ingredients, manufacturing and expiry date, etc. of the cereal. This can be mentioned in a clear and attractive font on the box.
It is important to also include brand details that help with increasing brand recognition so that people know which cereal brand they are buying from and even recognize its products amongst the competition. Details like a brand logo and brand color should be included along with the address and phone number of the cereal business. Functional and sustainable cereal packaging is trending due to its ability to protect the environment and the product. Customers are able to get innovative and attractive boxes that let them know all about the cereal product. This lets people make a purchasing decision with more confidence. A brand can stand out and let more and more customers know about it with a packaging design that includes brand information on it and which is able to attract.
